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Saffron Screen Embracing Silence for A Quiet Place Viewing
Local, independent cinema Saffron Screen has decided to embrace a fun ‘no noise’ policy for their screening of A Quiet Place on Saturday 2nd June.
Starring real-life couple John Krasinski and Emily Blunt, the film centres around their family fighting to survive whilst being hunted by sound-sensitive monsters. As the film has minimal dialogue and lots of dramatic (and quiet) tension, it has been causing cinema-goers to shun their snacks.
Whilst it has already topped the US box office, it is unlikely to be great for cinema popcorn sales, as people have been shaming other movie-goers for eating, or even breathing, too loudly during screenings.
“We thought it would be a really fun way to enhance the cinema experience,’ said Rebecca del Tufo, Saffron Screen’s Programming Manager.
“We decided to section the snacks into ‘noisy’ and ‘silent’ snacks and encourage the cinema goers to only eat their noisy snacks during trailers and ads.
“We would love it if those who come to watch to let us know about their experience using #DONTMAKEASOUND on social media.”
Critics have praised the film for being a unique, but positive, cinema experience and celebrated the film for using a real-life deaf actress for the daughter character.
“She came to set and taught everyone sign language. It was really amazing and brought an extra depth to the film,” said Scott Beck, co-screenwriter of A Quiet Place.